The Ford Pinto Case Analysis Essay - 1553 Words

The Ford Pinto Case Iyanda S. OConnor American Military Universtiy BUSN623 The Ford Pinto Case In 1978 a tragic car accident involving three teenager driving a Ford Pinto, model year 1973, caused their car to burst into flames (Hoffman, 1982). The car was struck from behind and the gas tank immediately ruptured (Hoffman, 1982). The Ford Company was then charged for criminal homicide which was historically the first to occur for an American company (Hoffman, 1982). The Judge presiding over the case, advised the jury, â€Å"Ford should be charged for reckless homicide if it was found the company had indeed engaged in â€Å"plain, conscious and unjustifiable disregard of harm that could have cause such horrific results† (Hoffman, 1982). The question was, did Ford knowingly went ahead with producing the Pintos if they chose heavy profit results over safety in the design of the Pinto’s gas tank? It was said that, Ford knew the Pinto was a hazard but it paid out millions of dollars to settle suits outside of court and was prepared to spend millions on lobbying aga inst safety standards (Hoffman, 1982). In an insulting cost analysis, Ford official had estimated that and eleven dollar improvement for the fuel tanks of 12.5 million Ford automobiles could have saved and estimated 180 lives, but an official deemed the total cost of the change outweighed the benefits of saving human life (Kramer, 1980). This cost benefit analysis actually put a $200,000 price on each life lostShow MoreRelatedThe Ford Pinto Case Analysis1576 Words   |  7 PagesThe Ford Pinto Case Milton Friedman believed a free-market system, in which goods and services are exchanged and controlled by individuals and privately-owned businesses without government authority, was the only way to achieve personal freedom. Adam Smith, a 18th century philosopher and economist, held the belief that in a free society, the role of government should be limited to the protection of the people, the administration of justice through the court system, and the maintenance of all publicRead MoreCost Benefit Analysis : The Ford Pinto Case1666 Words   |  7 PagesCHEN 4090 Senior Seminar The Ford Pinto Case Naif Alotaibi Mohammed Alkhoraimi April 18, 2016 Cost Benefit Analysis The Cost benefit analysis is a financial model where companies or government establishments implement on their decision making. The model simply evaluates costs and benefits of a certain decision which enables the organization to choose the â€Å"right† option. (O’Farrell, R.,n.d.) The beauty of the CBA model lies in its simplicity, the chosen optionRead MoreCase Analysis : Ford Pinto Incident1223 Words   |  5 Pagesthe Ford Pinto incident in the 1970’s. First, I will validate why the stakeholder theory is the best theory to use when making business decisions, and why the liability should fall on the people regulating the market interactions, not the producer of the products. Second, I will come from a different angle and analyze the objections that some people may have about the Stakeholder theory. Last, I will analyze the ethics and consequences of taking a different course of action as the CEO of Ford. ByRead MoreCase Study : Ford Motor Company1220 Words à ‚  |  5 PagesThe Ford Motor Company fell into a trap of greed that resulted in the loss of many human lives. Before the disaster of the Pinto fires, Ford had a reputation as being the safety pioneer in the automobile industry with additions such as the seat belts even raising awareness of their safety. However, as the invention of small cars began to take emerge Ford began to lose market shares to the foreign market causing Ford to construct a small compact to satisfy this emerging market. Ford’s stance on â€Å"safetyRead MoreFord Pinto Ethics Essay1660 Words   |  7 PagesFord Pinto Case: The Invisible Corporate Human Pricetag In this essay, I will argue that Ford Motor Company’s business behavior was unethical as demonstrated in the Ford Pinto Case. Ford did not reveal all the facts to consumers about a harmful gas tank design in the Ford Pinto. They tried to justify their decision to sell an unsafe car by using a Cost-Benefit Analysis which determined it was cheaper to sell the cars without changing to a safer gas tank. The price of not fixing the gas tanksRead MoreFord Pinto953 Words   |  4 PagesResponsible Commerce (COMM 101) Case 2.3 (The Ford Pinto) Week 4 1. What moral issues does the Pinto case raise? Moral issues that Ford Pinto case raises included producing dangerous products which are not safe to use it without informing the dangerous of the products to the public. In addition, lobbying the NHTSA to delay the safety measure of the products is also one of the moral issues that Ford Pinto case raises. (53 words) 2. Suppose Ford officials were asked to justifyRead MoreFord And The Government Of The Pinto Case1747 Words   |  7 Pages Was Ford to blame in the Pinto case? Christeen Olsen Business Ethics Social Issues 1122 Anoka Ramsey Community College April 26, 2015 Abstract This paper explores several published articles and an overview of the court cases, that bring up the question of ethics and the responsibilities of Ford and the government in the Pinto gas-tank issues of the 1970’s. This paper is intended to ask questions of ethics regarding manufacturers responsibilities when there might be a potentialRead MoreLegal Analysis Grimshaw V Ford Motor Company1449 Words   |  6 PagesLegal Analysis Grimshaw v. Ford Motor Company Facts In 1972 a Ford Pinto, purchased six months prior, unexpectedly stalled on the freeway in California. The Pinto was hit from behind by a Ford Galaxy, erupting into flames instantly. The driver of the car, Lilly Gray, suffered from fatal burns and died a few days later in the hospital. The passenger, a 13-year old boy named Richard Grimshaw, was also severely injured from burns, which caused his face and body to be permanently disfigured. AfterRead MoreFord Pinto Fires Case Study and Executive Summary Essay1208 Words   |  5 PagesFord Pinto Fires Case Study and Executive Summary John Bonner, Scotti Greenleaf, Rose Scarbrough MGT216 University of Phoenix October 18, 2010 Sarah Nelson Ford Pinto Fires Case Study and Executive Summary Introduction During the Late 1960’s the Ford Motor Company was one of the leading auto manufactures in the United States. Ford was credited with revolutionizing the muscle car era of the 1950’s and 1960’s. During the mid 1960’s Lee Iacocca helped Ford establish itself in the late 1960’sRead MoreCase Study Pinto681 Words   |  3 Pages1. What moral issues does the Pinto case raise? I think Pinto case raised some serious issue of abusing human rights and not behaving ethically in the world of business. Any business/service should never ever put a value on human life and not take consideration of a known deadly danger. Ford had an option as well as the solution to design the car in a way that prevented cars from exploding; however they refused to implement it.    They thought that it was cost effective not to fix dangerous condition

How Does Incorrect Patient Information Impact A Claim

Research Project number (40930800). (1) How does incorrect patient information impact a claim? Responsible coder collects post and manages account payments, submitting claims and keeping in touch with insurance companies. If patient information is coded incorrectly or incomplete it could leave an impact that can be brought to a claim. Inaccuracy in patient information can leads to denials, none payment and investigation. It is important to get all the details right by verifying insurance coverage properly. Make sure that the patient’s name is spelled correctly, date of birth and sex of patient are correct; and most important be sure that the policy number is valid.0verall before claims are sent, documentation should be in order and the claim should be checked for completeness and accuracy. (2) What is correct coding? What is meant by a clean claim? Correct coding is when a claim is coded accurately for example the patient name is spelled correctly date of birth and sex are correct. The insurance payer will definitely know exactly what illness or injury the patient has and the method of treatment that was performed by the physician. A â€Å"clean† claim is one that does not require the payer to investigate or develop on a prepayment basis. This claim is filed in the timely filing period and passes all edits; and does not require external development. A clean claim must have all basic information to adjudicate the claim, and all required supporting documentation is attached withShow MoreRelatedHow Does Incorrect Patient Information Impact A Claim?1638 Words   |  7 Pages(1) How does incorrect patient information impact a claim? Responsible coder collects post and manages account payments, submitting claims and keeping in touch with insurance companies. If patient information is coded incorrectly, or incomplete it could leave an impact that can be brought to a claim. Inaccuracy in patient information can lead to denials, none payment and investigation. It is important to get all the details right by verifying insurance coverage properly. Make sure that the patient’sRead MoreA Short Note On International Classification Of Diseases Essay1009 Words   |  5 Pagesversion of the World Health Organizations ICD-10. ICD-CM-10 was created to support current US health information needs. There are several differences in ICD-CM-9 and ICD-CM-10 versions. Since it was developed in the 1970s, the ICD-9-CM code set no longer fits with the needs of the 21st-century health care system. Consequently, reliance on outdated and imprecise ICD-9-CM information adversely impacts the value of healthcare data collection. Currently, ICD-9-CM code sets do not meet the necessary requirementsRead MoreExamples Of Facility Upgrade In Technology And Patient Care1705 Words   |  7 PagesTechnology and Patient Care Introduction: One of the biggest decisions smaller healthcare facilities will face, is whether or not to adopt an electronic health record (EHR) system. Healthcare facilities are adopting new IT applications to utilize an EHR system, identifying a new need to improve and support how healthcare is delivered. Over the past few decades, this has become an essential component of a hospital’s business model to be cost-effective and transparent with patients. The need to adoptRead MoreIbm s Implementation Of Electronic Health Records Essay1726 Words   |  7 PagesAccording to the Innovation Policy Platform, a radical or disruptive innovation is an â€Å"innovation that has a significant impact on a market and on the economic activity of firms in that market.† (Radical and incremental innovation, 2013, p. 1). From this definition, IBM is a prime example of a radical innovation. The Watson super computer has performed activities no other invention has before. IBM has gone through at least five radical changes in its environment such as †¢ Mainframes †¢ Minis †¢ PCsRead MoreChange In Health Care Essay1544 Words   |  7 Pagescalled the Patient Protection and Affordable Care Act, which allows lower income people to buy insurance and expands the eligibility to apply for Medicaid. As a result of these changes made in health care, doctors are having to deal with more paperwork, making it more difficult to provide their patients with the care that they need. This debate has become an increasingly hot topic due to the fact that almost everyone is involved with healthcare in one way or another. Doctors, patients, nurses, administratorsRead MoreSnowstorm Lawsuit2055 Words   |  9 Pagesregard to the failure to ensure that sufficient healthcare personnel were available to provide the established standard of care to the patients in the facility. Moreover, the personnel that were required to remain at the hospital from the day shift were likely not performing at their peak after already working their own shift; which could result in errors in patient care. The nurse managers should have been proactive and had a plan in place in the event of severe weather such as forming a team of healthcareRead MoreEmory University Health Care System1707 Words   |  7 Pagescontinue giving great service. What Emory Is All About The following is an insight to Emory. Many mistake Emory Health Care System for the Soul purpose of Research and its University connection. Yes, Emory Hospital does excel in research but there is more that Emory offers to help its patients and community. - â€Å"Core Purpose: To Serve Humanity by Improving Health through integration of education, discovery and health care (Alexander, R. W. (2012, May) - Core Values: Excellence, Caring, Integrity. TheRead MoreThe Ethical Issues Of An Industry ( Or Company )1494 Words   |  6 Pagespublic would normally produce in the agent the moral emotions of shame, guilt, embarrassment, and remorse. In identifying each ethical issue that pertains to your industry (or company), you should: 1. Describe the behavior, policy, or practice and how it relates to your industry (or company). ISSUE 2: Software Quality Assurance Software quality assurance is a challenging task. There are many questions raised by software being released with defects. What are the ethical responsibilities of a softwareRead MoreThe, Physician, And / Or Pediatrician1964 Words   |  8 Pagesvisited your doctor, physician, and/or pediatrician. For us, the patient we do not see behind the scenes of what the assistant is doing behind the desk typing in our information into the computer system. We do not think about the process that the information goes through and where it ends up. All that we know is that we feel out the information sheet with our private and personal information and we turn it and it is done. Wrong. The information goes through a process known as the revenue cycle. The healthcareRead MoreMerck : A Successful And Reputable Pharmaceutical Company3183 Words   |  13 Pagesheart attack and stroke. However, by that time over 80 million patients worldwide had used it and it was directly related to the death of over 27,000 people. Ethical Issues and Questions 1. How honest are the claims that Merck has made (past or present) regarding their actions? Merck claimed that they couldn’t tell if it was Vioxx that was causing the heart problems or was it Naproxen that was preventing it. However, these claims were not honest, as studies state that Merck was seeing the events

Bharat Sanchar Nigam Limited Free Essays

Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited) is a public sector communications company in India. It is the India’s largest telecommunication company with 25.14% market share as on December 31, 2007. We will write a custom essay sample on Bharat Sanchar Nigam Limited or any similar topic only for you Order Now Its headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini-ratna – a status assigned to reputed Public Sector companies in India. BSNL is India’s oldest and largest Communication Service Provider (CSP). Currently BSNL has a customer base of 68.5 million (Basic Mobile telephony). It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. As on December 31, 2007 BSNL commanded a customer base of 31.7 million Wireline, 4.1 million CDMA-WLL and 32.7 million GSM Mobile subscribers. BSNL’s earnings for the Financial Year ending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) with net profit of INR 78.06b (US$ 1.90 billion). Today, BSNL is India’s largest Telco and one of the largest Public Sector Undertaking with estimated market value of $ 100 Billion. The company is planning an IPO with in 6 months to offload 10 % to public. Bharat Sanchar Nigam Ltd. formed in October, 2000, is World’s 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the largest public sector unit in India. BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer’s confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 20.1 Million GSM Capacity, more than 37382 fixed exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages. BSNL is the only service provider, making focused efforts and planned initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook corner of country and operates across India except Delhi Mumbai. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. BSNL serves its customers with its wide bouquet of telecom services. BSNL is numero uno operator of India in all services in its license area. The company offers vide ranging most transparent tariff schemes designed to suite every customer. BSNL cellular service, CellOne, has more than 17.8 million cellular customers, garnering 24 percent of all mobile users as its subscribers. That means that almost every fourth mobile user in the country has a BSNL connection. In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms. BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country. BSNL has set up a world class multi-gigabit, multi-protocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. At present there are 0.6 million DataOne broadband customers. The company has vast experience in Planning, Installation, network integration and Maintenance of Switching Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute. Scaling new heights of success, the present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000 million (US $ 14.37 billion). BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by December 2007 and infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67 million) in the next three years. The turnover, nationwide coverage, reach, comprehensive range of telecom services and the desire to excel has made BSNL the No. 1 Telecom Company of India. History The foundation of Telecom Network in India was laid by the British sometime in 19th century. The history of BSNL is linked with the beginning of Telecom in India. In 19th century and for almost entire 20th century, the Telecom in India was operated as a Government of India wing. Earlier it was part of erstwhile Post Telegraph Department (PT). In 1975 the Department of Telecom (DoT) was separated from PT. DoT was responsible for running of Telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of Delhi and Mumbai. It is a well known fact that BSNL was carved out of Department of Telecom to provide level playing field to private telecoms. Subsequently in 1990s the telecom sector was opened up by the Government for Private investment, therefore it became necessary to separate the Government’s policy wing from Operations wing. The Government of India corporatised the operations wing of DoT on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL).BSNL operates as a public sector. How to cite Bharat Sanchar Nigam Limited, Essay examples

Logistics and Operations Management Apple

Questions: 1. Importance of process design on product.2. Aims and objectives of product or services using this particular design.3. Stages of product in order to illustrate design concept.4. The impact of performance objectives on design. Answers: Introduction: Logistic and operation management is the primary concern of this particular study. Operation management is primarily one of the most important divisions of a business organization that deals with the designing and the entire process of product production. The primary responsibility of the operation management team is to control the process of designing a product in order to draw the attention of the customers. In this particular assignment, Apple has been chosen as a selected company. Apple is one of the largest technology multinational companies based on US. The headquarter of this particular organization is in California, US. Numerous electronic products are available here, such as computer, smartphone, television and so on. Apple iphone has occupied distinct place at the current scenario by providing its glorious supply in the global market. The operational department of Apple is so organized and systematic that they have placed a glorious position in the field of International ma rket. They have maintained a balance between supply and demand of their product. This is one of the effective business strategies to draw the attention of the customers. 1. Importance of process design on product: Providing a new and attractive design in a particular product is essential to catch the customers attention. While manufacturing a particular product, designing is one of the major steps in order to make it suitable for the market. The general intention of a purchaser is to select those kinds of products that are possessed with an attractive outlook. Therefore, operational managers keep a constant control on the entire process of product design so that their product can easily create a market demand. Therefore, Apple has already generated a market demand even in the international filed. The innovation of Apple iphone has become an additional benefit for building the reputation of the company. The primary purpose of Apple iphoneat the very initial stage was to attract the customers by the providing a different design of this brand so that customers tend to pay their attention. Especially Applesiphone 6 and 6plus is have generated a distinct attention on the market. The both series are made with 7000 aluminium. It is one of the strongest alloys that the customers have ever come across in their day-to-day life. Andzuliset at. (2012) stated that the display of iphone 6 has become as one of the strongest glasses throughout the world. The smooth, slim and unibody design has created a demand in the global market. Moreover, customers can get the choices of four stunning colors while purchasing the product. The colors include gold, silver, space grey and finally rose-gold. The retina HD d isplay of iphone 6 as well as 6plus adds the extra attraction of this particular brand. Moreover, customers can get a vibrant and sharp look because of this display. The special designed outlook of this particular product has become successfully only because of the active participation of the operation management team of Apple. 2. Aims and objectives of product or services using this particular design: Behind making a particular product with a suitable design, the operational management team aims to achieve some primary objectives. The camera of apple ipone has been designed as eight megapixel in order to fulfill a particular objectives. Eight megapixel is enough to get a perfect picture for any user. Consequently, they do not have to carry extra camera with them. Therefore, picture capacity matters highly for purchasing a phone. Apple iphne 6 and 6 plus is bvery successful in this respect. The battery capacity of iphon 6 series has undoubtedly created a demand in the international field. The battery capacity is even modified that iphone 5 series. Moreover, the speed of iphone 6 series has crossed the previous version even. In order to impress the customers attention, the operation management has decided to make this series faster so that people do not feel bore to use the product amidst their busy schedule. Barberand Tietje (2008) stated that, the operational management division has modified the version of iphone 6 series in order to fulfill the demand of their customers.People standing in the current era amidst busy schedule, need advanced use of technology. Therefore, they have to use faster version in order to make a balance between need and time. Apple iphone 6 series are the bright example of this. 3. Stages of product in order to illustrate design concept: In order to fulfill the demand of the customers, the operation management team of Apple iphone has decided to incorporate such kind of design with in the product so that customers pay their attention (Dickson 2009). The design concept has already been mentioned above. Therefore, operation management of Apple has intended to follow some important steps in order to design as well as develop the brand of ipone 6 seriesXu et al. (2013). The stages are as follows; Generating the idea: Before designing a product, operation managers have to generate the idea to launch a particular product. The employees in the product manufacturing division play an important role here (Tuand Liu2011). Operation managers like to consult with the employees and the customer service division about the generating ideas (Dominici2009). After getting a positive response from the employees, operation managers like to proceed in the next step. Before designing the product of Apple iphone 6, the operation management team of this particular department decided to make brief consult with the employees. Participative leadership style has been maintained in Apple (Sundarakani2011). Therefore, the employees get full liberty to express their own point of views to the managers about the organizational goal. Specially, the service providers of customer service division are able to provide better decision in this regard as they have well experience about the customers demand (Erevelles2012). They would be able expose whether the customers would accept the concept or not. Evaluating the Concept; After effective consultation with the concerned employees, the operation managers like to involve the decision makers of this organization who would be able to provide an effective decision after making a research on that matter (Stuhlfautand Yoo2013). Decision makers of apple not only provide a general view while designing a product like apple iphone 6 (Stephens Balakrishnan2011). They like to give a clear idea about the pros and cons of launching this product. It comes as awarenessfor the operational managers before taking a risk of launching Apple iphone 6. The decision making team of Apple gave positive feedbacks to the operation managers and they achieved success in this particular matter(Erevellesand Fukawa2012) Evaluation of the market: Market evaluation implies the feedback collected from the customers or the target group. Several ways are there to gather the response of the customers whether it is positive or negative. Thee service providers can directly interact with the customers in order to get an immediate feedback (Spiro et al. 2009). Otherwise, they can promote their brand with the help of media as well so that a large number of people can be familiar about their product (Peguand Kumar2011). In case of Apple, the market evaluation has been conducted through internet, email, electronic media, print media and direct interaction as well. The operation managers of this particular organization instruct the employees to make an effective communication with the customers so that the customers get immediate response of their demand or any other quires. Analyzing the product: If the idea or the concept has been accepted by the customers or the target group, the next step of operational management team is to conduct an in-depth analysis of that particular product (Sonboli et al. 2011). Analysis implies product designing cost, manufacturing cost, sale cost and so on. The operation managers have to keep on mind that the availability of product is mandatory in order to make a balance between demand and supply (Pennington2012). Moreover, the designers have to be appointed in the specific field who would help the managers to make a suitable design that will draw the customers attention. For an example, before launching the product of Apple iphone 6, the designers of this organization suggested that this new series should cover all the drawbacks of its previous series. The battery capacity of iphone 5 serious was remarkably objectionable as per the feedback of numerous customers. The Samsung electronics had utilized this drawbacks of Apple by launching Samsung A7 in the year 2016. Moreover, the camera should be of eight megapixel so that the customers do not have to carry extra camera to attend any occasion. This feature has also added an additional benefit to create the demand in the market even in the international field as well. Making the design for launching the product: These are the initial steps that should be maintained on behalf of the operation managerial department of Apple before designing a product (Shepherd 2011). After collecting the market evaluation report and the response gathered from the employees, the management team starts to proceed on the next step that is designing making planning to provide a suitable outlook for drawing the customers attention. Configuration and product quality would make little sense if the product design does not attract the customers (Podolyakinaand Popova2014). Therefore, in order to generate a demand of a product in the market design and service quality is one of major factors. 4. The impact of performance objectives on design: Performance objective is nothing but a systematic process that indicates what characteristics a good performance should be possessed with (Shannahan et al. 2013). For an example, a particular employee needs to achieve the goal to sale maximum of their product within six month. If that specific employee fails to achieve the goal, the performance objectives would not be fulfilled. On the other hand, if this individual becomes successful to reach the target, the performance objectives of this particular employee have become fulfilled (Qiet a. 2013). This particular system is applicable Apple as well. The operation managers of this organization keep a constant control over the entire process of employees performance. Their process of performance includes their effort or dedication, their service quality, their communication skill, their customer relation and so many (Rappand Panagopoulos2012). As per their level of performance, managers provide a review at the end and they like to mentio n whether employees are able to fulfill their performance objective or not (Self et al. 2009). Therefore operational managers only tend to provide a review on the designing plan of a product, not on the overall performance of the employees. Performance objectives on design of Apple iphone 6 have a several impacts on the employees that are as follows: Employees in thedepartment of designing and planning of Apple remain sincere towards their job profile from the very beginning They try to give the best look of their product by incorporating innovative designs In order to fulfill the performance objective they provide their best endeavor to satisfy the demand of the customers The service quality and the customer relation increases because of performance objectives The relation between the operational managers and the employees increases because of performance objectives process. It is needless to say that Apple intends to maintain democratic leadership style inside the organization. As a result, the communication between the employees and managers are very strong at the workplace. Conclusion: The entire study deals with the role of operation managers for designing a product of a business organization. As per the demand of this particular task, Apple has been chosen as the selected company. The operational management of Apple has been discussed throughout the entire story. In order to create a market demand of a product maintaining a systematic process of designing is every important. This study has primarily focused on the designing process of Apple iphone 6 and 6 plus. The entire design of Apple iphone 6 has made in a different ways from iphone 5 series. The battery capacity, the display, camera have been designed in such a way that people have shown their interest to purchase this product. In addition, four marvelous colors of iphone 6 have added an extra attraction for purchasing this product. The operational managers have played a major role for proving a perfect look of this particular brand. Reference List: Andzulis, J., Panagopoulos, N. and Rapp, A. 2012.A Review of Social Media and Implications for the Sales Process.Journal of Personal Selling and Sales Management, 32(3), pp.305-316. Apple.com (2016). Apple. [online] Available at: https://www.apple.com [Accessed 15 Mar. 2016]. Barber, C. and Tietje, B. 2008. A Research Agenda For Value Stream Mapping The Sales Process. Journal of Personal Selling and Sales Management, 28(2), pp.155-165. Dickson, P., Lassar, W., Hunter, G. and Chakravorti, S. 2009. The Pursuit of Excellence in Process Thinking and Customer Relationship Management.Journal of Personal Selling and Sales Management, 29(2), pp.111-124. Dominici, G. 2009. From Marketing Mix to e-Marketing Mix: a literature overview and classification. IJBM, 4(9), pp.90-230. Erevelles, S. 2012. Introduction to the Special Issue on the Role of Affect in Personal Selling and Sales Management.Journal of Personal Selling and Sales Management, 33(1), pp.5-6. Erevelles, S. and Fukawa, N. 2012. The Role of Affect in Personal Selling and Sales Management.Journal of Personal Selling and Sales Management, 33(1), pp.7-24. Pegu, P. and Kumar, D. 2011. Accessing the Possibilities of Using Advertising as a Tool for Better Marketing Management.IJAR, 3(3), pp.256-258. Pennington, R. 2012. Developing Recipient-Based Strategies for Promotional Product Selection.Journal of Promotion Management, 8(1), pp.53-66. Podolyakina, N. and Popova, Y. 2014. Development of Product Promotional Strategy Considering the Risk of Non-demand.Procedia - Social and Behavioral Sciences, 110(19), pp.805-811. Qi, Y., Huang, J. and Peng, X. 2013. Does supply-demand law work for ICBC's stock price. EmMkts Case Studies, 3(3), pp.1-15. Rapp, A. and Panagopoulos, N. 2012. Perspectives on Personal Selling and Social Media: Introduction to the Special Issue. Journal of Personal Selling and Sales Management, 32(3), pp.301-304. Self, D., Ingram, J., McCullin, R. and McKinney, R. 2009.Direct response advertising as an element in the promotional mix.Journal of Direct Marketing, 1(1), pp.50-56. Shannahan, R., Bush, A., Moncrief, W. and Shannahan, K. 2013.Making Sense of the Customer's Role in the Personal Selling Process: A Theory of Organizing and Sensemaking Perspective.Journal of Personal Selling and Sales Management, 33(3), pp.261-276. Shepherd, C., Tashchian, A. and Ridnour, R. 2011.An Investigation of the Job Burnout Syndrome in Personal Selling.Journal of Personal Selling and Sales Management, 31(4), pp.397-410. Sonboli, A., Gholipour, A. and Yousefzadi, M. 2011. Antibacterial activity of the essential oil and main components of two Dracocephalum species from Iran.Natural Product Research, 9(23), pp.1-5. Spiro, R., Perreault, W. and Reynolds, F. 2009. The personal selling process: A critical review and model. Industrial Marketing Management, 5(6), pp.351-363. Stephens Balakrishnan, M. 2011. Managing demand and supply.EmMkts Case Studies, 1(4), pp.1-10. Stuhlfaut, M. and Yoo, C. 2013. A tool for evaluating advertising concepts: Desirable characteristics as viewed by creative practitioners. Journal of Marketing Communications, 19(2), pp.81-97. Sundarakani, B. 2011. Economic Zones World (EZW) supply chain strategy. EmMkts Case Studies, 1(1), pp.1-5. Tu, J. and Liu, K. 2011. Influence from Balance between Capacity and Load on Different Development Phases of Supply Chain. AMM, 101-102, pp.856-859. Xu, Y., Zhao, Y., Fang, Z. and Ren, Y. 2013. Mobile Adverting: the New Promising Marketing Channel. AMR, 774(776), pp.1987-1990.